Karina
Lemes Borges
Brazilian, 39 years old, married,
one daughter
11 98616-5826 – klborges4u@gmail.com
Rua Itapaiúna, 1800 – apto 102 Cypris
Jardim Morumbi, São Paulo – SP
Academic
Background
M.F.A (Master of Fine Arts)
– Creative Writing
University of Idaho,
2011-2013 – Moscow, ID, US
B.A., Publicity & Advertising
Universidade Metodista de São Paulo, 1998-2001 – São Paulo,
Brazil
Idioms
Portuguese
– Native
English –
Fluent
Spanish –
Intermediate
Qualifications
Writer of
fiction and non-fiction with a Master of Fine Arts in Creative Writing.
My book
“Pulso” was published in 2017. http://editorapatua.com.br/index.php?option=com_content&view=article&id=482
12 years
of experience as an advertising copywriter, managing the communication
campaigns of national and international clients such as Unilever,
Kimberly-Clark, Pepsi, Terra, Google, Comgás, Telefonica, Credicard, Itaú,
Estadão, Redecard, Microsoft, etc.
7 years of
experience as a writer, editor and translator of content. Customization of
speech to the Brazilian audience. Alignment to the customer’s global strategy.
The best use of clear, engaging and target-oriented language.
2 years of
experience as an assistant editor, selecting manuscripts for an American
literary journal. Assisted the editor to edit and develop the stories of several
authors.
Project management,
coordinating multiple simultaneous jobs, defining priorities and monitoring the
team’s creation process to meet deadlines.
Excellent
oral and written communication skills. Extraordinary attention to details.
Professional
Experience
KLBorges Consulting Jun/2013
to currently
Title: Writing Consultant
Main
responsibilities:
. Writing, editing and translation of content: books,
websites, blogs, social media, presentations, folders, newsletters, direct
mail, articles, reports, case studies etc.
. Writing of fiction and non-fiction.
. Short story/essay development and editing.
Wings4U s.r.o. Apr/2015
to Dec/2017
Title: Content Creation Manager
-- Wings4U is a marketing and communication agency
that works across continents. It turns successful client stories into further
customer opportunities through smart content and strategic programs.
Main
responsibilities:
. Developing and writing case studies for Twitter and
Microsoft.
. Translating case studies – Portuguese/English.
. Interviewing customers to gather information about
advertising campaigns.
. Managing the approval process of case studies.
. Reviewing/editing: quality control before
publication.
Fugue Literary Journal (USA) Aug/2011
to May/2013
Title: Fiction Reader/Editorial Assistant
-- Fugue is the University of Idaho’s literary journal, and is
edited by the students of the MFA in Creative Writing. Some of the established
authors already published by it include: Steve Almond, Charles Baxter, Jim Shepard,
Robert Wrigley and Melanie Rae Thon. www.fuguejournal.org
Main
responsibilities:
. Selecting and evaluating the manuscripts
submitted by authors, considering narrative skills, style, voice, originality
and relevance to the reader.
. Assisting
the editor to edit and develop the manuscripts for publication.
.
Supporting the staff to promote the journal.
b!ferraz
full promotion Feb/2008
to Dec/2010
Title: Senior Copywriter
-- b!ferraz is an agency of the ABC group: the largest
communication group in Brazil, and one of the 20 largest communication groups
in the world.
Main
responsibilities:
. Promotional campaigns, event concept, product
launching and brand activation to clients such as Terra, Ambev, Kimberly-Clark,
Unilever, Comgás, Google, etc.
. In charge of creating, editing and proofreading
publicity content for different brands in several segments. Alignment and
customization of international campaigns.
. Duo with multiple art directors in simultaneous jobs,
ensuring the project delivery on time.
. Synergy between the creative, production and account
management departments.
Fábrica Comunicação
Dirigida Oct/2003
to Dec/2004 and
Title: Senior Copywriter Dec/2006
to Dec/2007
-- Fábrica is a Brazilian leader
agency in direct marketing and CRM.
Main
responsibilities:
. Creating direct marketing and
relationship marketing pieces.
. Creating, editing and proofreading
publicity copy for clients such as Estadão, Telefônica, Itaú, Redecard and
Credicard.
. Relationship with suppliers that
support the creation team: illustrator artists, video producers, corporate gift
companies.
Rapp Brasil Mar/2002
to Aug/2002
Title: Senior Copywriter
-- Rapp Brasil is the main Latin
American office for Rapp Worldwide, the largest relationship marketing group in
the world.
Main
responsibilities:
. Customer base expansion project – Credicard.
. In charge of creating, editing and
proofreading direct mail pieces.
Sun/MRM Apr/2000
to Oct/2001
Title: Copywriter
-- Sun is one of the best Brazilian
direct marketing agencies, and is part of MRM: a top five group in digital and
direct marketing in the world.
Main
responsibilities:
. Creating, editing and proofreading
publicity copy to clients such as Nextel, Credicard, Som Livre and Microsoft.
A+ FCVA Jun/1998
to Apr/2000
Title: Trainee Copywriter
-- A+ is a small agency in São Paulo
specialized in direct marketing services.
Main
responsibilities:
. Creating, editing and proofreading
publicity content to clients such as Directv, BrasilPrev and Editora Abril.
Additional
Information
Received more than 20
advertising/publicity awards, including the AMPRO Globes Awards, DMA Echo
Awards, Colunistas Promo Brazil and São Paulo, Ibero American Festival of
Promotion and Events, ABEMD, and the International One-Minute Film Festival.
Scholarships/Awards received
at the University of Idaho:
-- International Tuition Scholarship (Fall 2012 and Spring
2013), for academic excellence and volunteerism.
-- GPSA (Graduate and Professional Student
Association) Travel Award to represent the English Department at FLIP 2012 (Paraty
International Literary Festival).
Lived and worked in the Middle East for 3 years (2003,
2005, 2006) – personal project in dance, art and culture fields.